Initially, when we launched the site, news, blog and portfolio items we published would be placed at SiliconDales.com/[news-item-title] URL. We decided, instead, to opt for a ULR structure of SiliconDales.com/news/[news-item-title] as we felt that we wanted to keep these three sections distinct to better reflect the aims and objectives of those three areas of the website.
This won’t mean much to the ordinary reader, but it is a good way to demonstrate our purpose here: to display how “important” we feel the content is in each section of the website – this is particularly important for SEO purposes.
What we’re saying, in URL structure terms, is that the News, Blog and Portfolio holding pages (the top level category pages) are more “important” than the individual news items posted within them. This is true, because we would rather potential new clients found the Portfolio top level page and could browse through all the sites we’ve built, than landing straight on a particular item!
This is a good example of the sort of SEO and web consultancy we are able to provide to our clients at Silicon Dales, however, and reflects the changing needs that your business may experience in the future. We initially thought we would be running a combined “News & Blog” section, hence the straightforward URLs we launched with, however, as we began to realise that we would like to keep the items separate, we took the decision to create separate content areas so that news and existing customers could find out about the latest developments in our products, services and website in the “News” area, while they could go to the “Blog” section to enjoy some more light-hearted commentary on life in the Yorkshire Dales!
Our “Portfolio” section very quickly filled with the projects we have provided pre-launch and therefore we realised, too, that a separate area would make much more sense – and this would allow potential customers to enjoy the great sites we’ve worked with in the past.
Because all of the sections are kept in “most recent at the top” reverse date order, this means you’ll always find the most recent items added at the top of the page.
Keeping things fresh and consistent means web visitors know where to find things: a very important consideration when it comes to creating a website.
Leave a comment below if you’d like to know more about SEO and how URL structure can affect this.
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