Jono Farrington

Jono Farrington has been a Director of Silicon Dales since July 2010, and has been working specifically on Search Engine Optimization (SEO) and Conversion Optimization since 2006. As well as heading up a sister business in Australia, Jono oversees SEO on behalf of Silicon Dales.

A brief history

Jono has an MBA from Monash University and worked for Smithbrook Wines in Western Australia before moving to the Adelaide Hills and helping to found Silicon Dales.

Specialities

Jono is all about Return on Investment. This heavy focus on conversions includes SEO, conversion optimization, funnels and email automation. Want to focus on your sales? Ask Jono – he’s all about the sales stats.

Jono Farrington on the web

Link Building For E-Commerce | WooCommerce, Shopify, BigCommerce, Volusion

Once you’ve got your e-commerce store up and running, and possibly ticking along nicely with traffic and sales, you’re probably going to want to start thinking about how to scale that traffic. Obviously scaling with paid traffic is an option, and is a good way to start bringing in more traffic immediately. SEO is certainly …

The importance of building an entity for e-commerce sites

One of the typical oversights we see with many e-commerce stores, and generally with potential customers who ask us to help them generate more traffic and sales, is the lack of identity, or what we consider an “entity”. It’s generally an oversight as many webmasters considers an entity be relevant only to serviced types businesses …

ClickFunnels Pricing | 2019 Pricing Table For Clickfunnels Digital Marketing Platform

ClickFunnels has taken the online marketing world by storm and in a few short years has generated over $100 million in revenue and over $1 billion in revenue for its platform users. The concept is simple – build a marketing funnel online, easily, and quickly. Marketing funnels have been around since commerce started, but not till ClickFunnels has it been so easy to create, build and launch a marketing funnel that has all the features to convert customers into sales.

On page SEO Checklist – How to use PageOptimizer.pro to optimize your site

If you’ve been doing search engine optimization for any length of time, you should have rolled with the punches and been privy to, or indeed part of a series of Google algorithm updates. Really, if you haven’t had a site “tank” in the SERPs, or been affected by an update, you haven’t been doing SEO …

International Shopify Stores – How to implement hreflang tags across multiple store locations

UPDATE: 8-4-2022 Since writing this article back in 2018, the team at Digital Darts in Australia have developed a very handy Shopify app that does all the heavy lifting for you when it comes to international stores and hreflang tag implementation. You can read about the Multi‑Store Hreflang Tags app here, and install the app …

Leveraging your existing eCommerce customers using ManyChat and your email list

Chat bots have taken off in the last 6 months, and they are now playing a very important role in the marketing strategies of smart digital marketers. Running an eCommerce store can get very complicated and time consuming, especially when you are scaling quickly. You need tools and strategies that allow you to automate processes, …

How to integrate ActiveCampaign with Shopify for email marketing | ActiveCampaign review

For any eCommerce store, it imperative that you ensure all your sales channels are setup and working correctly. We generally find that when we first look at a client’s store, they are generally doing some things really well, and others not very well, or not at all.

Using Clickfunnels For Local Businesses – Case Study Plus FREE Clickfunnel Template

Marketing funnels have been a part of successful businesses for 100’s of years. The concept is certainly not new. Almost everyday of your life your are unknowingly part of 100’s of marketing funnels. If you frequent supermarkets to purchase your families groceries you enter a funnel every time you set foot in the store. Products are strategically placed in certain parts of the store to give them every chance of being purchased. It’s no coincidence that the children’s lollies and chocolates are placed at the checkout counter. You could consider these an up-sell in your shopping experience.

How to set up a highly optimized Google Shopping feed with DataFeedWatch.com

If you run any kind of eCommerce store, regardless if you use Shopify, WooCommerce, BigCommerce, Magento, or the handful of other eCommerce solutions, you know the lifeblood of your store is targeted traffic. Google Shopping Ads (Google Merchant Centre), otherwise known as product listing ads (PLA), have been around a long time but certainly haven’t …

The must-have SEO tools we use in our business every day

If you’ve been involved with SEO for your own sites or clients sites for any length of time, you’ll understand that the success you achieve is directly related to the tools you have at your disposal. We’ve been providing SEO services for clients and on our own sites for over 10 years now (I’m now …