Email marketing is one of the oldest forms of digital marketing. The myth is that it doesn’t work anymore. Nothing could for further from the truth, as long as you use the right strategies and tools.
How Email Marketing Works
There are many ways to use email marketing in your business. It doesn’t matter what type of business you operate, from local service providers to a new start up or established e-commerce business, you can improve ROI, customer trust, and engagement over the longer term.
There are many ways to use email marketing in your business. It doens’t matter what type of business you operate, from local service providers to a new start or established e-commerce business, you can improve ROI, customer trust, and engagement over the longer term. Specific strategies you can use include:
Welcome Email Sequence
As customers sign up to your business service or product, they will enter a welcome email sequence where you will introduce them to your business, product or service to build trust and rapport. Further follow up emails may be sent out over a period of weeks or months introducing an add on brand or service. This process can be implemented using automated tools which can setup once and tweaked as it’s rolled out. This is a really simply way to engage and increase the life time value (LTV) of the client / customer.
In any business, there are always times where you need to get information to your clients or customers quickly. This may be a new offer, policy update, new product release or business change. Sending out a broadcast email is a very simple process, but using the correct tool is imperative to gain the information you need from the campaign.
Abandoned Cart Sequences
If you run an e-commerce store, one of the best ways to retarget a customer that was on your store but did not purchase, is with an abandoned cart sequence. Very simply, an email sequence is triggered if a customer start the checkout process but does not complete the purchase. This is normaly 1 to 3 emails, encouraging them to purchase. The customer can be further incentivized using discounts or other offers.
If This Then That Campaigns
This might sound convaluted, but it’s exactly what it sounds like. An example may be a sending an email on to certain segments of an email list. ie if a particular yearly service is due, only those customers with that service subscription will receive the update email.
We can provide full setup, including optin email funnels and systems for your website, and full setup of the backend email campaign and funnel. We use a number of tools which include but not limited to:
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