Email Marketing

Who Needs This?

Are you suffering from:

  • Abandoned carts
  • Lots of customer support enquiries
  • One-off purchases, but no repeats

Description

Improve ROI, customer trust, and engagement over the longer term. After a consultation, we will help to automate your email marketing with a selection from the following:

Welcome Email Sequence

As customers sign up to your business service or product, they will enter a welcome email sequence where you will introduce them to your business, product or service to build trust and rapport. Further follow up emails may be sent out over a period of weeks or months introducing an add-on brand or service. This process can be implemented using automated tools which can setup once and tweaked as it’s rolled out. This is a really simply way to engage and increase the life time value (LTV) of the client / customer.

Broadcast Emails

In any business, there are always times where you need to get information to your clients or customers quickly. This may be a new offer, policy update, new product release or business change. Sending out a broadcast email is a very simple process, but using the correct tool is imperative to gain the information you need from the campaign.

Abandoned Cart Sequences

If you run an e-commerce store, one of the best ways to retarget a customer that was on your store but did not purchase, is with an abandoned cart sequence. Very simply, an email sequence is triggered if a customer start the checkout process but does not complete the purchase. This is normaly 1 to 3 emails, encouraging them to purchase. The customer can be further incentivized using discounts or other offers.

If This Then That Campaigns

This might sound convoluted, but it’s exactly what it sounds like. An example may be a sending an email on to certain segments of an email list. i.e. if a particular yearly service is due, only those customers with that service subscription will receive the update email.

We can provide full setup, including opt-in email funnels and systems for your website, and full setup of the back-end email campaign and funnel. We use a number of tools which include but not limited to:

Active Campaign
– Zapier
Clickfunnels

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