Advertising Pixel

Advertising Pixels are small lines of code added to your website which gather data which is then used to improve an advertising campaign. By gathering data from your own site and adding it into say, Facebook or LinkedIn’s data-set, advertising campaigns can become exceptionally well targeted and thus more effective.

On this page you will see tutorials, case studies and software reviews relating to pixel setup and impact on advertising campaigns. For expert assistance from Silicon Dales, get in touch.

Case Study: Facebook Pixel Campaign on Shopify

Jono Farrington setup and tracked a Facebook Pixel campaign for a Shopify funnel store. The Client A notable South Australian equestrian sports business supplying performance equipment for horses, alongside a number of other services and products. The Task Jono setup the Shopify sales funnel pages with Facebook Pixel and email opt-in, as well as promotional …