Conversion

Conversion is turning a website visitor into a paying customer. “Conversion rates” refer to the number of people who complete the desired action against the number of visitors. So if you get a million visitors, but only 5 purchase a t-shirt, the conversion rate can be said to be low.

A good way to measure conversion rates on a WooCommerce store, for example, is Google Analytics eCommerce tracking or Metorik. For help installing these, get in touch.