How to set up a highly optimized Google Shopping feed with

purchase online

If you run any kind of eCommerce store, regardless if you use Shopify, WooCommerce, BigCommerce, Magento, or the handful of other eCommerce solutions, you know the lifeblood of your store is targeted traffic. Google Shopping Ads (Google Merchant Centre), otherwise known as product listing ads (PLA), have been around a long time but certainly haven’t …

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What is Google Shopping and How Does it Work?

Google Shopping results are starting to spring up at the top, and at the right-hand side, of ordinary Google search results where product names (or related terms) are included in searches on the web’s most popular search engine. There’s also a bit at the top of Google which says “Shopping”. But what is Google Shopping, …

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