{"id":60639,"date":"2018-01-17T18:07:47","date_gmt":"2018-01-17T18:07:47","guid":{"rendered":"https:\/\/silicondales.com\/?p=60639"},"modified":"2019-02-06T11:35:54","modified_gmt":"2019-02-06T11:35:54","slug":"case-study-one-off-big-traffic-optimization-fairyloot","status":"publish","type":"post","link":"https:\/\/silicondales.com\/case-studies\/case-study-one-off-big-traffic-optimization-fairyloot\/","title":{"rendered":"Case Study: One-off Big Traffic Optimization for Fairyloot"},"content":{"rendered":"<p><a href=\"https:\/\/www.fairyloot.com\/\" target=\"_blank\" rel=\"noopener\">Fairy Loot<\/a> booked Silicon Dales to optimize their WooCommerce site for their monthly subscription sign-up, which sees a huge traffic spike over the the course of a few hours.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-662e2a40db3c7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-662e2a40db3c7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/silicondales.com\/case-studies\/case-study-one-off-big-traffic-optimization-fairyloot\/#The_Client\" title=\"The Client\">The Client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/silicondales.com\/case-studies\/case-study-one-off-big-traffic-optimization-fairyloot\/#The_Task\" title=\"The Task\">The Task<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/silicondales.com\/case-studies\/case-study-one-off-big-traffic-optimization-fairyloot\/#What_the_client_said\" title=\"What the client said\">What the client said<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/silicondales.com\/case-studies\/case-study-one-off-big-traffic-optimization-fairyloot\/#Get_help_with_your_traffic_spikes\" title=\"Get help with your traffic spikes\">Get help with your traffic spikes<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Client\"><\/span>The Client<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p><em>Here at FairyLoot, Young Adult fiction is our forte, and we want each and every one of our boxes to be a special experience and make you feel like you are opening a box of treasure taken straight from a fairy&#8217;s lair.<\/em><\/p>\n<p><em>We focus exclusively on fantasy and our books are all Young Adult or Young Adult crossovers.<\/em><\/p>\n<p><em>Every month we have a different theme and select an exciting new title with 4-6 hand selected goodies. Our boxes are lovingly packed in the heart of London and sprinkled with fairy dust, every time.<\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"The_Task\"><\/span>The Task<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every month, Fairy Loot gets a traffic spike to a WordPress and WooCommerce site of thousands of fans signing up new subscriptions. The sheer volume of users was causing slow load times on the site and Michael from Fairy Loot reached out to Silicon Dales for a solution.<\/p>\n<p>Silicon Dales worked with the team at Fairy Loot to perform a hosting migration and <a href=\"https:\/\/silicondales.com\/woocommerce-development\/optimization\/\">WooCommerce speed optimization<\/a>. The front-end load times went from 3.96 s to under half a second as measured by Pingdom.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_the_client_said\"><\/span>What the client said<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Michael Sammer said of the experience:<\/p>\n<blockquote><p><em>&#8220;We have been experiencing an incredible amount of traffic lately and our website started to struggle with it. Speed and reliability are very important to us and even more so to our customers. We are very grateful that Silicon Dales managed to successfully identify the bottle necks of our website, solve the related scaling problems and deal with any future traffic spikes very efficiently.&#8221;<\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Get_help_with_your_traffic_spikes\"><\/span>Get help with your traffic spikes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Silicon Dales have years of experience helping retail websites through traffic spikes, including after TV coverage or for planned sales events such as time-limited sign-ups. Get help with your WooCommerce website speed and reliability today, by <a href=\"https:\/\/silicondales.com\/about-us\/contact-us\/\">contacting Silicon Dales<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fairy Loot booked Silicon Dales to optimize their WooCommerce site for their monthly subscription sign-up, which sees a huge traffic spike over the the course of a few hours. The Client Here at FairyLoot, Young Adult fiction is our forte, and we want each and every one of our boxes to be a special experience &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Case Study: One-off Big Traffic Optimization for Fairyloot\" class=\"read-more button\" href=\"https:\/\/silicondales.com\/case-studies\/case-study-one-off-big-traffic-optimization-fairyloot\/#more-60639\" aria-label=\"Read more about Case Study: One-off Big Traffic Optimization for Fairyloot\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":60640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2267],"tags":[2254,4884,2282,4772,2326,4745,4771,1817,4372],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/posts\/60639"}],"collection":[{"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/comments?post=60639"}],"version-history":[{"count":0,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/posts\/60639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/media\/60640"}],"wp:attachment":[{"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/media?parent=60639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/categories?post=60639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/tags?post=60639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}