<\/span><\/h2>\nFirstly I ensured all title and descriptions were appropriate for the pages, and then added appropriate SEO title and descriptions.<\/p>\n
The next step has had the biggest impact on site rankings, IMO. Shopify uses “collections” to categorize products, and each collection should be treated as a hub page. Therefore attention was given to ensuring titles and descriptions were all in place, as well as relevant and topical.<\/p>\n
Using the keyword research I did previously, each collection has the main keyword in the page title, and then product variations in the description.<\/p>\n
![\"image\"](\"https:\/\/silicondales.com\/wp-content\/uploads\/2018\/02\/shopify_collection_titles.png\")
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Then to compliment the page’s title and descriptions, the SEO titles and descriptions need to be added correctly. Shopify has improved this part of the process greatly.<\/p>\n
The anatomy of this process was again using the keywords and product variations.<\/p>\n
This time though, I used partial anchor text for the title, and then added the product variations in the SEO title also. The description was simply used as way to pique interest.<\/p>\n
![\"image\"](\"https:\/\/silicondales.com\/wp-content\/uploads\/2018\/02\/shopify_seo_descriptions.png\")
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Essentially what I’m trying to do is include all keyword variations possible from the keyword research I’ve done, using a combination of both the page title and description and SEO title and description.<\/p>\n
“MAGIC”? – Hardly. It’s just simple SEO 101, but time and again I see the foundations overlooked.<\/p>\n
<\/span>Step 5: Added to Google Webmaster Tools<\/span><\/h2>\nSo after completing each collection page as per above, I added the site to GWT, included the sitemap.xml, and waited. The results after 2 days were great.<\/p>\n
<\/span>SEO KISS Principle<\/span><\/h2>\nSo by now you make be thinking:<\/p>\n
\u00a0“is that it? I thought I was going to learn some super ninja optimization trick?”<\/strong><\/p>\n<\/span>Keep It Simple, Stupid<\/span><\/h3>\nThat’s the point. On page foundations are super critical for any site. The first thing that I’ll do if a site is stuck or not moving is audit the on site elements. I may look at links at the same time, but the on page has to be right to get any traction in the first place.<\/p>\n
There is a standard line when talking about ranking sites that it takes time. In many cases it does, and there have been some studies recently about the time it takes to rank a site. But this proves, and I see it almost daily, that adjusting on page elements can have rapid, fast gains for very little effort.<\/p>\n
Now though, this site is ready to do the same for each product (sigh), and then start an off page campaign to the collection pages and products.<\/p>\n
You can find out more about specific tools you can use here:\u00a0\u00a0Boost Your SEO With These 4 Powerful Tools<\/a><\/p>\n