{"id":62706,"date":"2018-08-02T09:31:55","date_gmt":"2018-08-02T08:31:55","guid":{"rendered":"https:\/\/silicondales.com\/?p=62706"},"modified":"2021-05-26T11:33:58","modified_gmt":"2021-05-26T10:33:58","slug":"case-study-full-ecommerce-site-redesign-launch-for-logovisual-ltd","status":"publish","type":"post","link":"https:\/\/silicondales.com\/case-studies\/case-study-full-ecommerce-site-redesign-launch-for-logovisual-ltd\/","title":{"rendered":"Case Study: Full eCommerce site redesign &#038; launch for Logovisual Ltd"},"content":{"rendered":"<p><a href=\"https:\/\/www.logovisual.com\/whiteboards\/\" target=\"_blank\" rel=\"noopener noreferrer\">Whiteboard manufacturers LogoVisual<\/a> booked Silicon Dales for a full eCommerce site redesign &amp; launch, after initially booking a <a href=\"https:\/\/silicondales.com\/case-studies\/case-study-wordpress-optimization-logo-visual\/\">WordPress Speed Optimization<\/a> task.<!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-662e7b5395951\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-662e7b5395951\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/silicondales.com\/case-studies\/case-study-full-ecommerce-site-redesign-launch-for-logovisual-ltd\/#The_Client\" title=\"The Client\">The Client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/silicondales.com\/case-studies\/case-study-full-ecommerce-site-redesign-launch-for-logovisual-ltd\/#The_Task\" title=\"The Task\">The Task<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/silicondales.com\/case-studies\/case-study-full-ecommerce-site-redesign-launch-for-logovisual-ltd\/#What_the_client_said\" title=\"What the client said\">What the client said<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/silicondales.com\/case-studies\/case-study-full-ecommerce-site-redesign-launch-for-logovisual-ltd\/#Get_a_full_B2B_eCommerce_website_built_by_Silicon_Dales\" title=\"Get a full B2B eCommerce website built by Silicon Dales\">Get a full B2B eCommerce website built by Silicon Dales<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Client\"><\/span>The Client<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LogoVisual are a team of designers, manufacturers and installers making bespoke whiteboard walls,\u00a0collaboration zones, ThinkingWalls, training aids and more from Skipton in North Yorkshire. The company supplies large printed whiteboard solutions to government departments, universities in the UK and abroad as well as large listed companies.<\/p>\n<p>As a B2B business, Logovisual needs to represent its range of products, and allow clients to ask for quotations, including for large and complex requirements.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Task\"><\/span>The Task<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignright wp-image-62710\" src=\"https:\/\/silicondales.com\/wp-content\/uploads\/2018\/07\/range-of-whiteboard-logovisual.jpg\" alt=\"LogoVisual whiteboard page with full whiteboard range\" width=\"350\" height=\"365\" srcset=\"https:\/\/silicondales.com\/wp-content\/uploads\/2018\/07\/range-of-whiteboard-logovisual.jpg 844w, https:\/\/silicondales.com\/wp-content\/uploads\/2018\/07\/range-of-whiteboard-logovisual-600x626.jpg 600w, https:\/\/silicondales.com\/wp-content\/uploads\/2018\/07\/range-of-whiteboard-logovisual-768x801.jpg 768w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>Silicon Dales built a new B2B eCommerce website for LogoVisual with feather-light theme customizations, in-site <a href=\"https:\/\/silicondales.com\/tag\/seo\/\">SEO<\/a> organization and new support for customer case studies &#8211; &#8220;projects&#8221; to link customer stories with purchasable products.<\/p>\n<p>The overall objective was to increase sales by delivering an intuitive and lightning fast experience for new customers.<\/p>\n<p>The new site build also included a migration of all products from a custom quote form &amp; WP Ecommerce plugin to be entirely held within WooCommerce, which, when customized by Silicon Dales, makes a perfect B2B eCommerce solution.<\/p>\n<p>For some of the more complex whiteboard products offered by LogoVisual, quote forms made with <a href=\"https:\/\/silicondales.com\/tag\/gravity-forms\/\">Gravity Forms<\/a> replaced the &#8220;buy now&#8221; button, all of which is accessible through product pages.<\/p>\n<p>The rest of the eCommerce elements of the site were built in <a href=\"https:\/\/silicondales.com\/tag\/woocommerce\/\">WooCommerce<\/a>\u00a0using the excellent <a href=\"https:\/\/silicondales.com\/tag\/stripe\/\">Stripe<\/a> payment gateway. As <a href=\"https:\/\/silicondales.com\/woocommerce\/\">accredited WooExperts<\/a>, Silicon Dales is able to toggle and customize any element of WooCommerce for the most stable, speedy and easy-to-use experience for our clients.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_the_client_said\"><\/span>What the client said<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rachel Kemp, Marketing at LogoVisual, commented on the project:<\/p>\n<blockquote><p>&#8220;Most of the projects we undertake for clients are for bespoke whiteboards. We\u2019ve built up an impressive bank of case studies over time illustrating a variety of product solutions. We were keen to make the most of these projects to showcase what we can do, instil confidence in web visitors and ultimately generate enquiries. As we\u2019d worked with Silicon Dales previously, we were confident that they understood our goals and the level of expertise our team had. They were able to deliver a site that looks great, is easy for us to update, but is sophisticated enough to cope with sometimes complex custom whiteboard products. We\u2019re looking forward to the next stage of the project, with the reassurance of having Silicon Dales there to guide us through the more technical aspects.&#8221;<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Get_a_full_B2B_eCommerce_website_built_by_Silicon_Dales\"><\/span>Get a full B2B eCommerce website built by Silicon Dales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Get a new eCommerce site or migrate an existing store over to WooCommere with assistance from Silicon Dales &#8211; <a href=\"https:\/\/silicondales.com\/woocommerce\/consultants\/\">find out more and request a quote<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiteboard manufacturers LogoVisual booked Silicon Dales for a full eCommerce site redesign &amp; launch, after initially booking a WordPress Speed Optimization task.<\/p>\n","protected":false},"author":2,"featured_media":62707,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2267],"tags":[4867,4892,2135,4642,2254,4884,4422,4891,4123,4787,1236,4890,4796,1557,4618,1825,1926],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/posts\/62706"}],"collection":[{"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/comments?post=62706"}],"version-history":[{"count":0,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/posts\/62706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/media\/62707"}],"wp:attachment":[{"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/media?parent=62706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/categories?post=62706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/tags?post=62706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}