{"id":65876,"date":"2019-05-01T12:09:28","date_gmt":"2019-05-01T11:09:28","guid":{"rendered":"https:\/\/silicondales.com\/?p=65876"},"modified":"2019-05-01T12:48:35","modified_gmt":"2019-05-01T11:48:35","slug":"how-to-fill-your-wordpress-website-with-compelling-content","status":"publish","type":"post","link":"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/","title":{"rendered":"How to fill your WordPress website with compelling content"},"content":{"rendered":"<p>Fresh and relevant writing on your website is an essential way to reach customers, business partners and search engines. But where do you start? The guide below will help you to put together a content strategy and fill your WordPress website with the words you need.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-662e64c9408c2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-662e64c9408c2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#Devise_a_strategy\" title=\"Devise a strategy\">Devise a strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#Brand_guidelines\" title=\"Brand guidelines\">Brand guidelines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#Who_is_your_audience\" title=\"Who is your audience?\">Who is your audience?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#Researching_your_audience\" title=\"Researching your audience\">Researching your audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#Brainstorm_titles\" title=\"Brainstorm titles\">Brainstorm titles<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#Using_Ahrefs\" title=\"Using Ahrefs\">Using Ahrefs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#CTA\" title=\"CTA\">CTA<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#Writing_articles\" title=\"Writing articles\">Writing articles<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#Break_up_with_images_infographics_and_video\" title=\"Break up with images, infographics and video\">Break up with images, infographics and video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#Outsourcing_writing\" title=\"Outsourcing writing\">Outsourcing writing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#Editing_Proofreading\" title=\"Editing &amp; Proofreading\">Editing &amp; Proofreading<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#Get_software\" title=\"Get software\">Get software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#Introduce_a_delay\" title=\"Introduce a delay\">Introduce a delay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#Get_a_second_pair_of_eyes\" title=\"Get a second pair of eyes\">Get a second pair of eyes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#100_Hands-Off\" title=\"100% Hands-Off\">100% Hands-Off<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Devise_a_strategy\"><\/span>Devise a strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A good plan will help you to come up with new content even on a busy day &#8211; or react to a relevant news event in a way which will help you sell more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brand_guidelines\"><\/span>Brand guidelines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here&#8217;s a quick checklist to get a handle on your brand:<\/p>\n<ul>\n<li>Brand values<\/li>\n<li>Logo and how to use it<\/li>\n<li>Colour palette with swatches \/ hex codes etc<\/li>\n<li>Font &#8211; primary &amp; secondary etc<\/li>\n<li>Selection of on-brand imagery<\/li>\n<li>Words &#8211; types of words &amp; phrases which fit the brand<\/li>\n<li>Website &#8211; style and things which fit<\/li>\n<\/ul>\n<p>If you have even a small guide with the items above gathered together, this will help you, your team and any contractors to produce content which furthers your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Who_is_your_audience\"><\/span>Who is your audience?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is potentially the most important point to consider before doing <em>anything<\/em>.<\/p>\n<p>If you are selling a course for beginner readers, maybe don&#8217;t write at all. Post videos instead. Have autoplay audio.<\/p>\n<p>Create content for your site which speaks to your audience. If you&#8217;re running a DIY or enthusiast site, a conversational style works well &#8211; there are very few sites where an entirely formal writing style will be appropriate.<\/p>\n<p>Get into the heads of your customers or audience &#8211; especially if the purchaser and the end product user are different people.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Researching_your_audience\"><\/span>Researching your audience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Check your site stats on Google Analytics or your other traffic and sales reports<\/li>\n<li>Check your feedback and social community interactions<\/li>\n<li>Check the customer journey and basket values<\/li>\n<li>Create profiles of your most common visitor or customer types<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Brainstorm_titles\"><\/span>Brainstorm titles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Run through a list of relevant pages, posts and help pages you could create. Bear in mind your business goals and the way your website visitors use your site. It isn&#8217;t necessary to write everything at once, but having a short list in mind will help you to keep creating relevant content every week.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Using_Ahrefs\"><\/span>Using Ahrefs<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You don&#8217;t even need to be creative to get started on this one. Get <a href=\"https:\/\/silicondales.com\/tag\/ahrefs-com\/\">Ahrefs<\/a> and check out your competition. See what they&#8217;re writing about, see if you could do better. Better doesn&#8217;t necessarily mean longer or more complicated &#8211; it can be as straightforward as making an accompanying video or breaking down a tutorial into a step-by-step.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"CTA\"><\/span>CTA<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Every page of content on your site should have a relevant <a href=\"https:\/\/silicondales.com\/tag\/call-to-action\/\">CTA or &#8220;call-to-action&#8221;<\/a>. Think about what you&#8217;d like your visitors to do next and make the options really obvious with a simple button or form.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Writing_articles\"><\/span>Writing articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you have all the above, you&#8217;ll be ready to start writing pages of content for your WordPress website. Remember the brand, audience and ultimate CTA, then select from your list of titles and start on the headings. Writing the headings first helps to break up the task and gives structure to your content.<\/p>\n<p>Once you&#8217;ve written a paragraph or so on each heading, it&#8217;s time to re-read and re-draft.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Break_up_with_images_infographics_and_video\"><\/span>Break up with images, infographics and video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Add <a href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-great-looking-images\/\">images<\/a> and <a href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-great-looking-video\/\">video<\/a> to break up the content and keep it interesting for readers &#8211; especially those longer &#8220;deep dives&#8221; of 5,000 words or more. This is easier than ever if you&#8217;re already using the block editor (also known as <a href=\"https:\/\/silicondales.com\/tag\/gutenberg\/\">Gutenberg<\/a>). Your theme&#8217;s visual editor might also have nice ways to break up text with bullet points, lists and other formatting.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Outsourcing_writing\"><\/span>Outsourcing writing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you&#8217;ve made your brand guidelines, customer profiles and shortlist of titles but have run out of time, you&#8217;re perfectly placed to outsource your content creation. <a href=\"https:\/\/silicondales.com\/about-us\/contact-us\/\">Get in touch<\/a> with Silicon Dales for content writing services or checkout one of the big platforms such as <a href=\"https:\/\/www.peopleperhour.com\/hire-freelancers\/freelance+content+writing\" target=\"_blank\" rel=\"noopener noreferrer\">People Per Hour<\/a> or <a href=\"https:\/\/silicondales.com\/out\/fivver-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fiverr<\/a>.<\/p>\n<p><a href=\"https:\/\/silicondales.com\/about-us\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><button>Book Silicon Dales to write your Content<\/button><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Editing_Proofreading\"><\/span>Editing &amp; Proofreading<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Re-read your page and use the spelling and grammar tools in your WordPress visual editor, Google Doc, or the Word doc you&#8217;re working in.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_software\"><\/span>Get software<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are heaps of useful spelling and grammar tools available such as Grammarly &#8211; currently a big favourite with <a href=\"https:\/\/silicondales.com\/tag\/esl\/\">ESL<\/a> users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Introduce_a_delay\"><\/span>Introduce a delay<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes a break before re-reading can help you catch any clunky sentences or typos that the software didn&#8217;t spot.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_a_second_pair_of_eyes\"><\/span>Get a second pair of eyes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even the best writers need an editor. Get a colleague or a proofreader to check and edit your piece. <a href=\"https:\/\/silicondales.com\/about-us\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book Silicon Dales to proofread and edit your web pages in the WordPress back-end.<\/a> A service such as <a href=\"https:\/\/silicondales.com\/out\/scribendi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Scribendi <\/a>will also offer round-the-clock editing services from a huge specialist team &#8211; great if you&#8217;ve got particular requirements in areas such as healthcare or academia.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"100_Hands-Off\"><\/span>100% Hands-Off<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you would like to get the content work done by someone else, <a href=\"https:\/\/silicondales.com\/about-us\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">book Silicon Dales<\/a> to create a content strategy and publish relevant and compelling content in your WordPress website on a regular basis.<br \/>\n<a href=\"https:\/\/silicondales.com\/content-production\/\"><button>Book Silicon Dales for Content<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fresh and relevant writing on your website is an essential way to reach customers, business partners and search engines. But where do you start? The guide below will help you to put together a content strategy and fill your WordPress website with the words you need. Devise a strategy A good plan will help you &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"How to fill your WordPress website with compelling content\" class=\"read-more button\" href=\"https:\/\/silicondales.com\/tutorials\/wordpress\/how-to-fill-your-wordpress-website-with-compelling-content\/#more-65876\" aria-label=\"Read more about How to fill your WordPress website with compelling content\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":65517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[4909,4987,4781,5051,4433],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/posts\/65876"}],"collection":[{"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/comments?post=65876"}],"version-history":[{"count":0,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/posts\/65876\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/media\/65517"}],"wp:attachment":[{"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/media?parent=65876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/categories?post=65876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silicondales.com\/wp-json\/wp\/v2\/tags?post=65876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}