Robin Scott of Silicon Dales on BBC Look North, Discussing Acquisition of Welcome to Yorkshire Assets

Robin Scott of Silicon Dales was on BBC Look North on the evening of 16 May 2022, to discuss the recent purchase of and other Welcome to Yorkshire Ltd assets out of administration.

Who Bought What?

Silicon Dales Ltd acquired the following, out of administration:

  •, along with 153 other domains;
  • a range of websites;
  • all trademarks;
  • all related social media channels (with over 500,000 combined following);
  • some successor rights to the Tour de Yorkshire cycling event; as well as
  • all merchandise and certain other assets.

That transaction concluded on 11 April 2022.

A new company was formed on 11 April 2022, called (International) Ltd. The new company shall, in future, operate the Welcome to Yorkshire brand assets.

Robin Scott is interim Managing Director of (International) Ltd, while the new business is transitioning into a powerful marketing force for Yorkshire.

Some Yorkshire facts

  • Yorkshire is an historic county in England, United Kingdom
  • It has a population of roughly 5.6 million people (bigger population than Scotland; Wales, Northern Ireland or the Republic of Ireland) roughly the same size of population as the nation of Denmark.
  • Yorkshire has three National Parks within its borders
  • The tourism sector is worth over £11Bn per year to the region
  • Welcome to Yorkshire Ltd (in administration) was the successor to the Yorkshire & Humberside Tourist Board, originally incorporated in 1994, to promote Yorkshire as a holiday destination in the UK and internationally.

When is Robin on BBC Look North?

The show will air at 18:30 BST in Yorkshire regions, and will be available on BBC iPlayer – to any UK licence fee payer.

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