How to fill your WordPress website with great looking images

How to fill your WordPress website with great looking images featured image

Great looking images are really important when visitors are looking for a quick way to understand your website, brand and business. Good images help with trust, expectations and, ultimately, sales.

Finding images

A quick way to give viewers what they’re looking for is to use professional images from a stock image services such as Shutterstock, Adobe orPhotoDune.

shutterstock food images

These fresh food images are from the popular Food category in Shutterstock and demonstrate the different compositions, dimensions and colour accents available from hundreds of images, which makes it easier to find the perfect fit for your site.

Making images

Having unique images in a house style is best. It’s easier than ever to hire a photographer or graphic artist to help with this. If it must be DIY, though, consider taking a course to get the most from your visuals.

Customizing images

There are things you can do to customize stock images in your favourite graphics editor, such as mixing vector graphics with original visuals or adding a logo or watermark. The end product still looks great, but also incorporates some unique elements.

Improving images

There are services for cleaning up product images to get them looking better – try image background removal services from Envato Studio.
product background removal before and after
There are also experienced service providers there who can help with product descriptions for images to help squeeze some extra SEO juice out of your website visuals – which leads to…

SEO for images

On SEO, our in-house expert Jono Farrington says:

“The main requirements are keyword rich titles and variations with alt text.

“To really go the extra mile, create unique image wp directories categorised with topics and those images relevant to that topic in each directory.

“The real icing on the cake, in terms of SEO, is adding schema to images. Schema can be added in your machine, and then uploaded – though many themes will strip the schema on upload. If this is the case with your theme, you can get in touch for recommendations, or else book Silicon Dales to create a custom theme.”

The need for speed

As for speed, don’t forget to optimize your images for web, to make sure they load quickly for visitors. This is better for user experience (UX), but it’s also now a major ranking factor for search engines.

Try Ewww Image Optimizer or ShortPixel. There’s more information on optimizing for speed here.

Displaying images

Sliders

Once you have all the images you need for your WordPress website, there are a heap of tool to help you display those images in the most impactful way possible.

The most popular options for many clients are: Slider Revolution and Layer Slider.

slider revolution fashion exampleThemes

Most themes have inbuilt options for full background images, sliders and other image display options – play around with a few settings to see if you can get the look you’re going for.

Some sites we’ve worked with get a great result out of the masonry gallery feature in Enfold:

masonry gallery enfold

Want help?

Book Silicon Dales for expert assistance importing images, configuring image display and making custom WordPress themes.

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