GTIN describes a family of GS1 (EAN.UCC) global data structures that employ 14 digits and can be encoded into various types of data carriers.
GTIN is exclusively used in bar codes, but it could also be carried in radio frequency identification (RFID).
This is only a term and does not impact any existing standards, nor does it place any additional requirements on scanning hardware.
For North American companies, the UPC is an existing form of the GTIN. In Europe, European Article Number (EAN) is most often used, though products may carry both a UPC and an EAN.
For Silicon Dales clients, we run into the GTIN most often when formulating product feeds for Google Shopping. Its therefore a Good Idea to have a UPC or EAN (or both) included within your online store’s product data, and for this to be accessible in the datafeed you send out to related services, to aid identification of the goods you have on sale.
You can browse content we have posted about this subject, below.
If you are in the UK and would like to trade on Amazon, you can get a UPC by registering with GS1 UK. GS1 UK will generate a number of unique product codes for you, which are then accessible by other entities, machines and devices using the GS1 database. GS1 UK will provide you with regular …
If you run any kind of eCommerce store, regardless if you use Shopify, WooCommerce, BigCommerce, Magento, or the handful of other eCommerce solutions, you know the lifeblood of your store is targeted traffic. Google Shopping Ads (Google Merchant Centre), otherwise known as product listing ads (PLA), have been around a long time but certainly haven’t …
