Marketing funnels have been a part of successful businesses for 100’s of years. The concept is certainly not new. Almost everyday of your life your are unknowingly part of 100’s of marketing funnels. If you frequent supermarkets to purchase your families groceries you enter a funnel every time you set foot in the store. Products are strategically placed in certain parts of the store to give them every chance of being purchased. It’s no coincidence that the children’s lollies and chocolates are placed at the checkout counter. You could consider these an up-sell in your shopping experience.