Funnel

A funnel or sales funnel refers to the steps by which a customer reaches checkout – or another goal.

A special purpose sales funnel involves advertising, specific sales pages and email follow-up.

Funnels can become exceptionally targeted based on feedback and data. For example, potential customers can be targeted by interest groups and demographics, served with a highly tailored landing page – or even a tailored product and price – then served with specific follow-up emails and messages based on their journey through the funnel.

For advice and assistance setting up a sales funnel for your products or services, take a look at the resources on this page or get in touch for expert assistance from Silicon Dales.