How To: Leverage Browser Caching for Images, CSS and JS

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Ever checked your website speed using GTmetrix, Pingdom, PageSpeed or Yslow… or any of the other many and various latest and greatest speed checking tools? ***2021 update: take a look at Lighthouse Well, if you have, you might have come across a request to “leverage browser caching…” or similar. What does “Leverage Browser Caching” actually …

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The must-have SEO tools we use in our business every day

If you’ve been involved with SEO for your own sites or clients sites for any length of time, you’ll understand that the success you achieve is directly related to the tools you have at your disposal. We’ve been providing SEO services for clients and on our own sites for over 10 years now (I’m now …

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How Do I Get a Website into Google News?

A number of people have asked us this question over the years, particularly since we have placed a couple of really popular websites into the highly popular news search engine that Google has: Google News. On several websites we have designed and built the backend processes which tell Google News what to index. Specifically, this …

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Can you rank a website with just traffic?

If you’re in any SEO groups around the web, there has been chatter recently about ranking websites with just traffic. For years we’ve all been on about quality content and links. This has always made sense. If you build a website that has quality content, and then carefully build relevant and high quality backlinks, all …

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Using coupons on your e-commerce store – more than just discounts

Depending on where you live in the world, “couponing” is popular. In the USA, using a coupon to purchase a product or service is a normal way of shopping. Elsewhere around the world they may be known as promotional codes or discount codes. Wherever you are, they are a very popular way of reducing costs …

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“Safe” Ways to Increase Google PageRank and Search Rankings

UPDATE 2019 – the article below was originally posted in 2013, and a lot of terminology and practices, particularly in SEO (do we even talk about PageRank any more? Remember those PR toolbars? Remember toolbars!?!), have moved on apace since then, but the general principles still hold true today…  A lot of the time, when …

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The importance of building an entity for e-commerce sites

One of the typical oversights we see with many e-commerce stores, and generally with potential customers who ask us to help them generate more traffic and sales, is the lack of identity, or what we consider an “entity”. It’s generally an oversight as many webmasters considers an entity be relevant only to serviced types businesses …

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